Food is the path to many people?s hearts. Here, in the restaurant industry, it?s also the path to securing business.?At foodservice and restaurant trade shows, attendees can sample and sip their way through the booths, tasting pastries, wines, and fresh grilled meats. Ideally, professionals in the restaurant industry can select new vendors and suppliers from the trade show floor, and also learn about new food preparation technology and equipment.
Current customers and new prospects of the foodservice industry can learn about the most recent ideas that have been cooked up by exhibiting restaurateurs. As they visit trade show booths, they might see a hibachi grill slowly roasting seasoned kabobs and nibble on a sample. They may also see munchie-free exhibitors who are displaying the new technology of microwaves for hotel kitchen use.
Whether it?s the food itself or the new technology for preparing it, a trade show is filled with the necessary equipment to make food? and to make food good. Often, a restaurant trade show is a national event, attracting foodservice professionals from coast to coast.?For the exhibitors, this requires a lot of packing and traveling.
Chefs, bakers, caterers, hotel managers, nightclub operators, and restaurateurs all have a lot of equipment to bring to a trade show if they want to exhibit some of their most flavoured offerings or new takes on preparation. The equipment must be shipped from their home bases to the trade show location, and typically, the travel involves a plane, or at least a heavy-duty van or truck. Professional food service equipment is expensive, and packing it with care is a priority.
Shipping cases, customized for the size, shape, and weight of the equipment, are ideal for transporting and protecting expensive or breakable equipment during transit to trade shows. A professional chef is never going to show up with his frozen shrimp packed in a $15 Walmart cooler any more than a china and glassware service is going to cart their breakables in duffel bags.?Today?s shipping cases are lightweight, made from high-density polyethylene. Shipping cases designed for even heavier loads are made from laminate-covered plywood. All can be customized with wheels and handles, to roll large loads, and with interior foam, to cushion fragile equipment. Shipping cases can have separate, small compartments within them to individually house component parts, often in the form of interior drawers.?With steel-reinforced corners and frames, shipping cases can safely be piled in the belly of an airplane or the back of a truck, and the contents will arrive on the trade show floor without damage. Cases can be round, square, or rectangular, and can be built to the customers? specifications for even the oddest-sized object. Many are ATA-certified, which means the Air Transport Association has approved them to travel in a plane.
If specialized refrigerators and freezer cases are the industry standard for transporting food, shipping cases are the standard for transporting equipment, both large and small. Even the table cloth at a vendor?s booth and the laminated posters on display behind can be transported in graphic cases. These are telescoping, cylindrical shipping cases that hold rolled banners and other visual aids which keep them from ripping or wrinkling.
So eat hearty at your next trade show, whether you?re an attendee or a vendor! May your seasonings be flavorful, may your wines be bountiful, and may your equipment arrive in perfect, working order. Bon apetit!
If you are looking into enhancing your trade show exhibits, please consider shipping cases.
Source: http://www.restaurantwordpressthemes.net/good-food-shipping-cases-trade-show-marketing-2/
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